Yoshi, the director of DBS, began his interest in manufacturing as a teenager and moved to the US in the early 90s to study industrial design, where he was inspired by the different cultures. His solution is to manipulate unexpected combinations of materials with all different properties and logics in the 2-D and 3-D worlds. He then founded DBS, a creative services firm focused on industrial design, as well as editorial, graphic, and branding design.